Logotype “Alghero”

This project consisted in the creation of a logo for thealghero’s city, for foster her from the tourist and coultural point of view. I decided to concentrate my study on one aspect of the city: the sea and in particular of the sea urchin. At this fruit, for severa years, the municipality dedicates a festival in Jenuary and February. It’s a very important event because it attracts tourism from all parts of Sardinia and also overseas, in a time of the year when it is almost absent. The sea urchin is a fruit of the sea that comes in different variations of quality and of aesthetic: the color of the quills can vary from black, green, red, to purple. It is also an important resource for the city and a delicious dish for your kitchen.

Substituting to the rouded letters the image of the hedgehog plugs, I tried to create the image of the bunch that is in
nature on the rocks or in baskets of fishermen. For the other letters instead I used a font that represents at best the irregural forms of the sea: the pieces of wood, rocks, that water with its force change.

I did the tests zoom in and out, of positive and negative, to see if legibility was maintained.

Logotype”Banco di Sardegna”

This is the project with which I patecipated at the competition for the redesign of the logo by Banco Di Sardegna. The original logo was inspired by the figure of  the Pintadera (a stamp used to mark the bread in Sardinia) e and had to be modified because it was too closed, a circle, and now right with the needs of image of the bank.

 

My proposal has maintained the image of Pintadera as inspiration, but  it has evolved into a form away from the usual pattern: two parties meet to represent the perfect union between the bank and the customer.