This project consisted in the creation of a logo for thealghero’s city, for foster her from the tourist and coultural point of view. I decided to concentrate my study on one aspect of the city: the sea and in particular of the sea urchin. At this fruit, for severa years, the municipality dedicates a festival in Jenuary and February. It’s a very important event because it attracts tourism from all parts of Sardinia and also overseas, in a time of the year when it is almost absent. The sea urchin is a fruit of the sea that comes in different variations of quality and of aesthetic: the color of the quills can vary from black, green, red, to purple. It is also an important resource for the city and a delicious dish for your kitchen.

Substituting to the rouded letters the image of the hedgehog plugs, I tried to create the image of the bunch that is in
nature on the rocks or in baskets of fishermen. For the other letters instead I used a font that represents at best the irregural forms of the sea: the pieces of wood, rocks, that water with its force change.

I did the tests zoom in and out, of positive and negative, to see if legibility was maintained.










